‘it’s everyone’s journey’ has been developed by the Department for Transport in partnership with industry, disability groups and disabled people. The campaign forms part of the Government’s Inclusive Transport Strategy.
We want disabled people to be able to travel confidently, easily and without extra cost.
Improvements in accessibility and reliability are making a difference but we are not there yet.
We exist to raise awareness of the improvements being made on the ground, and the steps we all can take to create a more considerate and supportive travel environment.
Want to take part?
With your support it’s everyone’s journey will help to make public transport more inclusive and accessible for the 1 in 5 people in the UK who are disabled. We’re looking for innovative ideas and ways to bring the campaign to life and reach our audience of disabled people and other public transport users. If you or your organisation has links to these groups, we’d love to hear from you. By joining us you could:
- work with us and other partners to create exciting and impactful initiatives and communications
- raise the profile of your organisation as an inclusive employer by showcasing the forward thinking work your organisation is doing
- use the it’s everyone’s journey brand to identify your own activity or event under our collective banner
- use our communication materials, tag us on Twitter or Facebook and use #ItsEveryonesJourney to be part of the conversation
- share inspiring stories of improvements to public transport
Here are some practical examples of how companies are making transport more inclusive:
- A safe space to fly – Heathrow
- Staff training – Greater Anglia
- Talking Buses to Help Visually Impaired Customers and Journey assistance cards – Stagecoach
- Uber Boat– Thames Clippers
- Access Advisory Panel – Govia Thameslink Rail
- Updated passenger app – First Group
- Beyond Accessibility – British Airways
- Helping Hand Assistance Scheme – Brighton & Hove Buses, and Metrobus
- Sunflower Lanyard Scheme – Heathrow Airport
- Seeing Differently – Arriva UK Buses
- Assisting Passengers with Dementia – East Yorkshire Buses
- Making Bus Transport More Accessible – First Group
- New Demand Responsive Bus service – Stagecoach
- Taxi Guarantee Scheme – Brighton & Hove Buses
These are some of the experiences of community members surrounding the difficulties they face using public transport and how a little consideration goes a really long way:
- “All I need is kindness” – By Karishma
- “A little space a time please” – By Lindsay
- “Travel with a companion to help build your confidence” – By Jean
- “I’m not doing it on purpose” – By Georgie
- Coping with Unexpected Change – By Connor Ward
- A Little Consideration Goes a Really Long Way – By Karen
- Offer Your Seat and Make a World of Difference – By Sophie
- “You Don’t Look Disabled” – By Mark
- “I Didn’t Feel I Could Turn to Anyone for Support” – ByVijay
- Pop Out of Your Shell Every Now and Then – By Emily
- Let’s Slow Down a Bit – By Kathy
- “People could look at me and never realise I have a disability” – By Abdul
The Inclusive Transport Leaders Scheme
The Inclusive Transport Leaders Scheme is a new, voluntary accreditation scheme for transport operators. By meeting set criteria based on improving the travelling experience for disabled passengers, operators can make themselves eligible for one of three accreditation statuses: Inclusive Transport Committed, Inclusive Transport Operator or Inclusive Transport Leader.
For more information on the ITLS see https://inclusivetransportleaders.campaign.gov.uk/
Transport for All have worked with the DfT to produce guidance for frontline rail and bus staff to help improve the travel experience for disabled people. This guidance supports wider DfT disability equality training resources.
REAL training is Department for Transport’s free, ready-made and easy to use, package of training content – videos, training slides and comprehensive guidance for trainers – designed to help make travel inclusive and accessible for everyone using all modes of public transport.
The engaging materials have been designed to help training managers (or people responsible for putting together training agendas) deliver training to a variety of staff (for example, drivers/captains, customer services, and operational staff) within each transport mode: bus and coach, taxi, rail, aviation and maritime.
REAL was produced by the Department for Transport in partnership with transport sector professionals, disability organisations (including Scope, Alzheimer’s Society and Disability Rights UK) and disabled people to improve the sector’s confidence and skills in delivering inclusive journeys for disabled passengers.
‘it’s everyone’s journey’ is a campaign which aims to enable more disabled people to use public transport with confidence. It has been developed by the Department for Transport in partnership with the transport industry, charities and disability groups.
The campaign forms part of the Government’s Inclusive Transport Strategy.
The campaign aims to communicate with all public transport users, including disabled people and their companions and support workers.
We’re always looking for organisations to lend their support to the campaign, and help us to make transport more inclusive.
If you’re interested in becoming a partner or a supporter, just fill out the form on the ‘Get Involved’ section of this site.
To follow campaign developments, sign up to our newsletter.
You can see a list of the organisations supporting ‘it’s everyone’s journey’ here.
This government wants to see disabled people have the same access to transport as everyone else, and to be able to travel confidently, easily and without extra cost. By 2030, we envisage equal access for disabled people using the transport system, with assistance if physical infrastructure remains a barrier.
Find out more about the progress that has already been made with the government’s Inclusive Transport Strategy – one year on summary report or for the latest news and announcements visit GOV.UK.
I would like to use ‘it’s everyone’s journey’ in my company’s communications. Where can I download brand materials?
Visit the resources section of this website for ‘it’s everyone’s journey’ branding and guidance on how to show your support, or contact us if you have any queries.
If your organisation regularly communicates with the travelling public or has links with the disabled community, we’d love to hear from you! Register your support, or contact us at email@example.com
Who else is involved?
We are working with a range of partners to bring about change for disabled people.